On Saturday, March 2023, 3, the 25th Season 9rd Seminar on Living with the Sea was held.
December 2023, 4
On March 25 (Saturday), Kesennuma City and Tokyo University of Marine Science and Technology collaborated to hold the 3th Season Series of Fisheries Seminar XNUMXth Season, which was attended by President Iseki and Vice President Lou from our university.
The lecturer was Mr. Kozo Yanagishita, President and CEO (current chairman) of Kakugami Gyorui Co., Ltd., with the theme of "It's just a fish shop, but a fish shop - why is Kakugami Gyorui supported in the era of 'fish away'?" I received a lecture.
On the day of the event, a total of 78 people attended the lecture, including face-to-face participation at the Kesennuma Fisheries Training Center, which was the venue, and online participation.
From 34 when he inherited the family business of fisherman and wholesaler to the present day, President Yanagishita said that in order to meet the "expectations and desires for eating fish", he would like to "make customers happy." He talked about his business development so far, valuing the importance of "what should I do to make it happen" and "feeling gratitude to customers who come all the way from afar".
To introduce some of the contents, around 40, supermarkets entered the market, thinking that it would be possible to send fish in a lively state, and using a plate heat material as a hint, developed a styrofoam box with a lid, which was the first in Japan. As a result of using Styrofoam to transport fish, the freshness and color of the fish were good, and the price could triple, supporting the development of the fishery and retail industry.As a result, fish transport has since switched from wooden crates to Styrofoam.
Also, in 48, a major supermarket opened in Niigata, but the tenant fees were high, so in 49 they built their first store, Kakugami, in Teradomari.I was delighted that he took 1 to 20 minutes to come to the temple to buy fish, and I worked hard to meet the customer's expectations.The word of mouth of the customers who were happy to go home became a reputation as "a very good fish shop", and the number of customers began to increase.
In 50, in response to the opening of the Kanetsu Expressway, instead of waiting for customers to come, I thought about bringing fish to the Kanto region, and planned to open a store in the Kanto region.At first, raw fish didn't sell well, but I introduced how to eat it through face-to-face sales, and taught how to cook it according to customer needs. It is now sold.
President Yanagishita has grown the fresh fish store "Kakugami Gyorui" into a major specialty retailer with 22 stores. Is your attitude good?” He emphasized the four good things.He emphasized that in order to please the customers who come to the store, the basic principles to be adhered to are freshness, price, arrangement, and a sense of gratitude.
After the seminar, the participants commented, "I was impressed by the fact that the basics were firmly adhered to and applied even as the times changed." I felt a lot of enthusiasm.”
Thank you to everyone who attended and to all of you who sent us your feedback.
We are currently working with Kesennuma City on planning the 4th series of seminars on "Living with the Sea," and will announce the details on the Sanriku Satellite website as soon as they are finalized.
We will continue to make efforts to contribute to the local community through various opportunities in the future.We look forward to your continued support and cooperation.
